In today's data-driven world, businesses in the United States are inundated with a staggering volume of network traffic. But just how much data are they grappling with, and what does it mean for their operations?
According to Statista, the average network traffic received by U.S. businesses reached a mind-boggling 178.21 billion gigabytes (GB), and this number is projected to surge to 224.08 billion GB in 2023. To put this in perspective, users in America generate a staggering 3.1 million GB per minute, akin to the chaos of rush hour traffic in bustling cities like Los Angeles, New York City, or Boston.
As professionals, both in-office and remote, continually connect numerous devices to their company's networks, IT and network administrators find themselves facing an arduous task in monitoring and managing this deluge of network traffic.
This topic dovetails with the letter N in our ABCs of ITIM series, focusing on Network Traffic Analysis. Below, we will delve into what network traffic analysis entails, how it functions, and the best practices that can help organizations harness its potential.