By Adobe / 2023-09-23 / Topics : Artificial intelligence
In the rapidly evolving landscape of creative technology, the future role of generative AI in various creative sectors, particularly stock photography, is a topic of intense discussion. Generative AI is a groundbreaking technology that collaborates with creators to generate new content based on diverse inputs, including text prompts, existing imagery, and stylistic cues. It operates on two core principles: 'models' trained on comprehensive datasets and 'inference' derived from user instructions. As these models advance through extensive training and users become adept at harnessing their capabilities, generative AI has the potential to generate images, vectors, or custom text styles from textual cues. It can also transform 2D images into highly detailed 3D models, simulating intricate lighting and textures. In the future, it is poised to convert creative directives into animated visuals and videos.
As AI technology evolves to help creative workflows be far more imaginative and productive, our team at Adobe is excited by the opportunity to provide increasingly requested generative AI capabilities to our customers while also innovating in a responsible way that respects copyright and seeks to compensate Stock contributors of the data used to train generative AI models.
